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Get More Clients Saying "YES!"

The 8 week online programme to getting more clients saying "Yes Please!" - without feeling pushy or compromising your values

Enrolment for 2019 has now closed.

Selling From the Heart

Who Is It For?

If you are a coach, consultant, mentor, trainer, therapist, healer, health practitioner, virtual assistant, accountant or any other service based or healing business yet are struggling to get all the clients you need then this course was designed for you.

It’s been designed specifically for people who are in business to make a difference or create a transformation for others because the traditional sales approach based on “closing”, “objection handling” and manipulation simply doesn’t work for this type of business.  Your business relationships need to be based openness, trust and integrity from the very start.

What Is It All About?

At it's heart this  course is about teaching you how to have sales conversations that feel totally authentic and comfortable and end with your ideal clients saying “Yes please!” to working with you (if it’s right for both of you).   But the thing is, a sales conversation simply can't take place outside the context of the rest of your business.

In order for you to enrol more clients a number of other key pieces need to be in place.   For that reason this course goes well beyond "sales" to look at some key business foundations and so ensure you have the building blocks in place from which to attract and enrol clients and grow a sustainable business.

What Will I Learn?

Over the course of the 8 weeks you will explore and overcome your own internal blocks around money and sales, get clarity about who you serve, how you serve them and how to attract them in the first place.  You'll learn how to clearly communicate the value you offer so that your perfect clients are eager to find out more.  You'll get clarity about your pricing and packages and learn how to comfortably invite people into a conversation about working with you (no more wondering whether you should be “following up”) as well as how to take them through a sales conversation that feels smooth and seamless and where you offer your service with confidence - and leaves your client feeling really excited about working with you.  All while remaining true to your own core values.

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Who Am I?

After a 20+ year career working in sales (always with integrity) I eventually retrained as a nutritional therapist, NLP practitioner, hypnotherapist, coach and yoga teacher.

I quickly saw how many of my peers were struggling to get clients despite having amazing skills and gifts for helping others.

This prompted me to start teaching others to sell in the same authentic and natural way that I do and the "Get More Clients Saying Yes!" programme was born.

Over the past 5 years, I've helped more than 400 heart-centred business owners get more clients saying "Yes please!" as a result of doing this programme. I'd love to do the same for you!

What's Included

8 modules of comprehensive training delivered via an online training format

1. Crafting Your Captivating Introduction

Never again feel stuck and stumble over your words when someone asks you what you do. You'll learn how to clearly and powerfully articulate what you do in such a way that your ideal client will hear you loud and clear and want to know more.  This module will also help you get clarity on who you serve, and help you decide if you are ready to niche (and no, you don't have to have a niche to get paying clients!).

2. Sales Is Not A Dirty Word

In this module we explore your attitudes and beliefs around sales, as well as your relationship with money (a big block to sales for many people). By the end of this module you will have shifted many of your more unhelpful "mind gremlins" and will feel entirely comfortable and congruent about encouraging a potential client to commit to working with you - and pay you money! - if you know that working with you is the right thing for them.

3. Setting Up Your Journey & Process

This module puts YOU back in control of your business and frees you from the roller coaster of starting each month not knowing where the money is coming from. It will give you a system for measuring how effective your sales conversations are so you can plan your marketing activity each month to give you the clients that you need.  It also gives you the confidence of knowing the journey that a new client will take, all the way from "hello, nice to meet you" to "yes please I'd like to work with you".

4. The "7 Steps To YES!" System

The "7 Steps to Yes!" is the core of the programme. It gives you a structure to follow so that you no longer feel lost or awkward during your sales conversations. But don't worry, this isn't about following scripts that make you feel clumsy - it's about a system within which you can be fully authentically you and still follow your intuition, yet feel confident in knowing how to guide a client to make the right decision for them on whether to work with you.

5. Getting The Internal "YES!"

This is Step 6 of the "7 Steps to Yes!" and we spend a whole module exploring how you present your solution to get the "internal yes!" rather than a yes that you force on your client.  You will learn how to clearly communicate what you do and tailor your offer so that your ideal client can clearly see that you are the solution to their problem. Say goodbye to those frustrating times when you know how badly a client needs your help yet somehow you fail to communicate it and they go elsewhere - or worse still, fail to get help at all.

6. Value, Pricing & Packaging

We'll explore why selling your services by the hour isn't serving your client or you, and in this very practical module you will learn how to structure your service into an offer that is irresistible for the client. I also help you get in touch with the true value that you offer a client (this is not the same as what you are worth) - this section is so powerful that most of my clients put their prices up following this module. We also explore how to find the right price - the price that is right for you and your ideal client, that supports your financial goals, yet also feels entirely congruent to you.

7. Handling Tricky Concerns

By the end of this module you will no longer end the conversation when a client says "I can't afford it" or "I need to think about it". In fact, your ideal clients will thank you for guiding them past these areas of resistance. This module will also mean that you are never again left hanging, confused about whether a client is really interested or not.

8. And More...

The course covers a number of important related topics including how to go from meeting someone (offline or online), to having them become a client, how to follow up, how and when to take payment from your client, whether to use guarantees, how to allow space for your intuition - and so much more!

Also Included

  • Recording of all modules with lifetime access

  • Templates and example questions to use yourself

  • Recordings of demo sales conversations

  • Support inside a private Facebook Group

Enrolment has now closed for 2019

Sign up below to join the wait list

HOW IT WORKS

  • You get one module released to you each week for 8 weeks (starts immediately)

  • All you need to do is schedule time each week to watch the module

  • I'm available to support you via the Private Facebook Group

  • There are also bonus live Q&A calls during October, November & Decemberif you need extra help in implementing what you learn

I'd really encourage you to join me with the intention of making back your investment in the programme within the 8 week period - then you've got these skills for the lifetime of your business!
jane

Jane A Bennett

Coach

Going on Catherine's course was the best investment I've ever made in my business and the best remote course I've been on.

I particularly liked the way it takes you through every detail you need (including stuff around money and creating a programme), nothing is thrown in just to bulk up the course - everything is useful and relevant.

It has made a huge difference to my confidence and paid for itself several times over. Thank you for your support and your programme.

Bonuses

Bonus 1

3 Live Q&A Coaching Sessions

Monthly live Q&A call during October, November & December.

Get my personal advice and feedback to help you implement what you learn in the modules or to tailor what you learn to your specific business. 

These sessions are recorded so you can still listen in even if you can’t make it live.

(Q&A attendance isn't essential to make the most of the course as the core material is included in the modules - but I'm there if you need me).

Bonus 2

Attracting Your Ideal Clients: 5 Key Client Funnels

A 2 hour bonus module to help you attract clients into your sales conversations quickly and easily.

These are short term strategies to enable you to attract a flow of clients so that you can practice the approaches we are working with here!

Bonus 3

Dealing with your Sales Gremlins

In this module you will learn how to use the powerful tool of EFT (also known as "tapping") to deal with the subconscious blocks that are holding you back from selling your services. This bonus is a perfect complement to Module 1 where you'll be shifting the way you think and feel about sales.

Satisfaction Guaranteed

It is very important to me that I give great value through my programmes. So if, having completed the modules, you don't feel you have had value for money, just email me at info@catherinewatkin.com within 8 weeks of receiving access and I will refund you in full. This very rarely happens but I want you to know it's there, so you can sign up safely! (However I do require that you participate in the course and watch the modules).

Enrolment has now closed for 2018

Sign up below to join the wait list

Jessica Fearnley

Jessica Fearnley

Small Business Consultant

Catherine's 'Get More Clients Saying Yes!' course was exactly the right thing for me at the point I was at in my business. I was undervaluing my services and struggling with confidence - so the decision to pay the course fee was a huge event for me.

What I gained from the course went so far beyond what I paid for it: I made more than the fee back during the duration of the course, achieving my highest selling month to date. And I was able to set a price for my package that was a truer reflection of the value of my service (around ten times what I was initially charging).

I now have a plan for my business that feels exciting, and I have set my sights so much higher than I would have imagined doing even three months ago. Each module of the course is packed full of high quality, relevant content and I would recommend it to everyone with a heart-centred business! For me it has been utterly transformational, and I'm so glad I decided to say yes.

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Andy Hix

Mindfulness Consultant

When I decided to do this course, I couldn’t really afford it, but I dug in to my savings believing it would be a good investment. Catherine’s “You’ll make the money back by the end of the eight weeks” sold it to me. And I did! I sold my first ever coaching package after the 6th week and as she says on the front page of her website, once I knew how, it was almost effortless

I’ve become an evangelist for Catherine’s course and her methods - I think everyone who works in a heart-centred business needs this training!

Hazel Bate

Hazel Bate

Faster EFT Practitioner & Stress Management

I thought twice about signing up for the course because of the cost, but I quickly realised it was worth every penny and more. I learnt so much and hadn't realised that sales could be done in such a comfortable way.

I already notice a difference when speaking to people how much more receptive they are to what I do.

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Franziska Birke

Coach and Inspirer

Yipee, this stuff works! For the first time I practiced the 7 steps conversation today and signed up an ideal client for my programme.

I’m over the moon!! It felt so smooth and easy on both ends and I am deeply grateful to you Catherine for everything you’ve taught us.

Judith Rayner

Judith Rayner

Walk & Talk 4 Success

To describe this as a sales course is misleading, it is so much more than the title. Catherine gives tons of content and detail. In the first few weeks I signed up two new clients and even got a new client through one of my practice calls which I really didn’t expect – so I made back my investment and more well before the 8 weeks was up!

I am so much more confident and clear on my programmes and pricing, on how to talk about what I do and the value I bring – the journey going forward feels exciting!

Thank you Catherine, truly awesome!

linda anderson

Linda Anderson

EFT Practitioner & Mindset Magician

What a beautiful and empowering new way to look at sales. For me it was a huge relief to learn that it really is possible to sell from a place of integrity and authenticity.

Since doing Catherine’s course my conversion rate has been steadily increasing and now 3 out of 4 enquiries become clients. 

This has been hugely beneficial not only for my business, but also for the people who have been able to step into working with me, who previously would have missed out on the help that they needed.

Annette Self

Annette Self

Hypnotherapist

I went from selling single sessions, struggling with my cash flow and dipping into savings to get by, to selling packages for more than I believed was possible.

It has allowed me to manage the number of clients I work with in a year so I have better cash flow. I’ve also got more committed wonderful clients and more personal time. I’m thrilled with my decision.

Lara Samuels

Lara Samuels

Marketing Consultant

I wasn't completely convinced about how well an online course could work for this sort of thing.... but I'm happy to say that my cynicism was unfounded!!  

  Within the past few weeks I can already attribute extra sales amounting to almost 6 times the investment I made in the course - if only all investments did quite so well!

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Wendy Capewell

The Relationship Specialist

To be completely honest, before working with Catherine I was doubtful she could teach me anything I hadn’t learned before. On previous courses I felt I had been through a sausage machine, with standard information being churned in a standard format. How wrong I was!

‘Heart-Centred’ doesn’t just describe her business, it describes Catherine. Her passion shines through, and I learned so much during the 8 week course. I really felt that Catherine cared about me as a person, and that my success was important to her.

I have made positive changes in my business including deciding to specialise in relationships and am laser focused now.

If you are considering working with Catherine – I would say, take the leap of faith. You won’t regret it.

ann brown

Ann Brown

Business Coach for Introverts

Doing this course has completely transformed my feelings and beliefs around sales! - I now see sales as an essential part of my ‘giving’ to my potential clients, and it feels much more natural and congruent, and definitely not ‘icky’ anymore. (I’m amazed, and can hardly believe the transformation myself!)

I even got two paying clients from my ‘practice’ sessions, (which paid me back the course fee twice over) so this stuff definitely works!

I can wholeheartedly recommend this course, and Catherine - just buy it - it will be the best thing you ever did!

Katie Duckworth

Katie Duckworth

Coach & Trainer for the Third Sector

I nearly didn't go ahead because I really couldn’t afford it.  It felt like a lot of money which I really couldn’t afford to waste.

But I'm so glad I did - in the very first sales conversation I sold my most expensive coaching package! (which I’d virtually given up on).

A few months later I took August off with my daughters knowing I was coming back to a full book of clients for the first time ever. I’ve just done my accounts for September and I seem to have earned five times what I normally earn in a month!

FAQ

I don't have a niche, and I feel confused about my target market, am I ready for this course?

What I've observed (this was my personal experience too) is that putting too much emphasis on finding a niche too early can be a real setback for a new business. I do talk about niching within the course, and will help you get clarity about your “ideal client” but you don’t have to have a niche or be clear on a target market in order to get results from the course. In fact, doing this course can be a great way to explore different niches and see which feels like a good fit – in a "playful" way. Many previous students have actually found their niche in the process of putting the course into action!

What if I don't have a website or online presence, can this course still help me?

Yes most definitely. You don’t need a website or online presence to get paying clients. Sometimes believing you need a website first can hold you back from getting started. I will be encouraging you to go out and get paying clients as your main priority – the website can come later when you are clearer about your message and who you serve (which we’ll be covering in the course), and have more spare cash to invest in one.

I don't have an email list, can this course still help me get clients?

Absolutely! You don’t need an email list to get paying clients – you just need to know how to communicate what you do in a way that attracts people to want to find out more, and know how to guide them into a comfortable supportive sales conversation. I believe that learning how to sell should be the first step on your business journey because no matter what stage you are at you will always need to be able to attract and enrol paying clients. This isn’t to say that building an email list isn’t important, but you don’t have to wait to have one before you work with clients.

What if I sell to Companies or Organisations rather than individuals?

The course was originally designed for selling to individuals. However my own background prior to retraining as a coach & health practitioner was in corporate sales, and what I teach is equally applicable to selling to companies, with a few tweaks. If you sell to companies then I will include an additional (unadvertised) bonus for you. This is a 2 hour module on Selling to Companies which will help you to adapt what you learn in the course to selling to organisations. Also, because my own corporate background is in selling to large companies and non-profits I am well placed to support you with this via the Q&A calls.

What if I sell Products rather than Services?

This course has been designed for selling services and individual or group programmes, rather than physical products. While I do have students go through the programme who sell products, you may feel that many of the examples I share don’t relate directly to you. Ultimately, if you sell products to individuals or small business owners and have had no prior sales training, or had sales training that feels icky and uncomfortable then you will undoubtedly benefit from this course. If you are selling products wholesale to large retailers this is probably not the best course for you as that is not my personal area of expertise.

I do all of my selling online, will this course help me?

There are many variations of online businesses, and plenty use the approaches we are talking about here. However, if you sell online only via sales pages and e-commerce sites then that isn't covered here (this is not a copywriting course). Having said that, most online businesses have a few more strands to their picture.

So, if you sell online via webinar (or are interested in doing so), or if you ever speak to anyone before they buy, or if you can just see that you’d benefit from being able to go from a conversation with someone to them buying what you have to offer, then what you learn in this course will be invaluable to you.

What if I don't have time to keep up with the programme?

First of all, let me reassure you that there no such thing as “falling behind” when learning these skills. It is better to learn how to get clients in a way that feels totally comfortable authentic over 4 months than never learn it at all. Many students to do the course at their own pace and you have lifetime access to the course modules so you can take as long as you like. What I also often see is business owners being very busy doing activity that doesn’t bring results or is ineffective, and generally being quite scattered.

What you will learn through this course is that getting clients is a lot less complicated than you might have come to believe, and you can stop wasting time on things that are not working. Just imagine if you were confident you knew how to hit your financial goals each month through following a simple system, and knew which activities netted you the best results - how much time that could save!

Can I do the course over less than 8 weeks?

I love that you are impatient to learn these skills! However the course has been designed over 8 weeks for a reason. It's designed so that you learn in stages and have time to implement what you learn in between modules before learning the next piece. The course builds on itself and this is how you will get the best results. If you watch the modules in quick succession without taking the action to apply them you will gain a lot of theoretical knowledge and it will definitely make a difference to your business, but you may not see the really powerful results that are possible from following the programme as it’s designed.

For this reason I recommend you follow the programme over the 8 week syllabus, including putting it into practice as you go. However, it’s your course! So if you would like to receive “Fast Track” access we can release all the modules to you in one go. Just let us know at info@catherinewatkin.com.

(Note: Fast Track access is only available to you if you have chosen the full payment option).

I'd love to do the course, I just can't afford it at the moment

This is always such a difficult one for me, because I do know how it feels to have no spare cash and feel worried about committing to something with no guarantee of what the outcome will be. What I will say is that if you are in business for yourself and you are not getting all the clients you need for it to be viable and profitable, or are dipping into savings to survive, then your business isn’t working and something needs to change.

So often we simply don’t know what we don’t know and it can be the smallest things that make all the difference. If this feels like a stretch financially then remember that I do offer an 8 week satisfaction guarantee so if by the end of the 8 weeks you can’t see how this course will pay for itself I will refund you (but I do ask that you watch the modules and participate in the course).

I think I'll see how it goes on my own for a bit longer and maybe join you next year, what do you think?

Honestly – here’s what I think: In my experience we often simply don’t know what we don’t know. If you are not getting the clients that you need regularly enough and they are not paying you enough for your business to be viable and profitable then there is probably something important that you haven’t learned and implemented yet. And in my own personal experience the extra insights and skills are not going to come without further training.

If you know that you need these skills then I would encourage you to take a leap of faith and join me. If it turns out you think I was wrong to give you this advice and you don’t learn anything new that transforms your business just let me know within 8 weeks and I will refund you in full (but I do ask that you watch the modules and participate in the course).

Satisfaction Guaranteed

It is very important to me that I give great value through my programmes. So if, having completed the modules, you don't feel you have had value for money, just email me at info@catherinewatkin.com within 8 weeks of receiving access and I will refund you in full. This very rarely happens but I want you to know it's there, so you can sign up safely! (However I do require that you participate in the course and watch the modules).

Enrolment has now closed for 2018

Sign up below to join the wait list

Once your payment has been received a confirmation email plus full course information and logins will be sent out to you.
If you have any questions or issues when making your payment please contact me at: info@catherinewatkin.com or 0208 720 6455

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