Special Offer for Fall in Love with Sales:


Get More Clients Saying "YES!"

The 8 week online programme to getting more clients saying "Yes Please!" - without feeling pushy or compromising your values

1 payment of

(includes VAT)

4 payments of

(includes VAT)

Enrolment for 2022 closes at 10.00pm (UK) on Friday 14th October

Selling From the Heart

Who Is It For?

If you are a coach, consultant, mentor, trainer, therapist, healer, health practitioner, virtual assistant, accountant or any other service based or healing business yet are struggling to get all the clients you need then this course was designed for you.

It’s been designed specifically for people who are in business to make a difference or create a transformation for others because the traditional sales approach based on “closing”, “objection handling” and manipulation simply doesn’t work for this type of business.  Your business relationships need to be based openness, trust and integrity from the very start.

What Is It All About?

At it's heart this  course is about teaching you how to have sales conversations that feel totally authentic and comfortable and end with your ideal clients saying “Yes please!” to working with you (if it’s right for both of you).   But the thing is, a sales conversation simply can't take place outside the context of the rest of your business.

In order for you to enrol more clients a number of other key pieces need to be in place.   For that reason this course goes well beyond "sales" to look at some key business foundations and so ensure you have the building blocks in place from which to attract and enrol clients and grow a sustainable business.

What Will I Learn?

Over the course of the 8 weeks you will explore and overcome your own internal blocks around money and sales, get clarity about who you serve, how you serve them and how to attract them in the first place.  You'll learn how to clearly communicate the value you offer so that your perfect clients are eager to find out more.  You'll get clarity about your pricing and packages and learn how to comfortably invite people into a conversation about working with you (no more wondering whether you should be “following up”) as well as how to take them through a sales conversation that feels smooth and seamless and where you offer your service with confidence - and leaves your client feeling really excited about working with you.  All while remaining true to your own core values.


Who Am I?

After a 20+ year career working in sales (always with integrity) I eventually retrained as a nutritional therapist, NLP practitioner, hypnotherapist, coach and yoga teacher.

I quickly saw how many of my peers were struggling to get clients despite having amazing skills and gifts for helping others.

This prompted me to start teaching others to sell in the same authentic and natural way that I do and the "Get More Clients Saying Yes!" programme was born.

Over the past 9 years, I've helped more than 500 heart-centred business owners get more clients saying "Yes please!" as a result of doing this programme. I'd love to do the same for you!

What's Included

8 modules of comprehensive training delivered via an online training format

1. Crafting Your Captivating Introduction

Never again feel stuck and stumble over your words when someone asks you what you do. You'll learn how to clearly and powerfully articulate what you do in such a way that your ideal client will hear you loud and clear and want to know more.  This module will also help you get clarity on who you serve, and help you decide if you are ready to niche (and no, you don't have to have a niche to get paying clients!).

2. Sales Is Not A Dirty Word

In this module we explore your attitudes and beliefs around sales, as well as your relationship with money (a big block to sales for many people). By the end of this module you will have shifted many of your more unhelpful "mind gremlins" and will feel entirely comfortable and congruent about encouraging a potential client to commit to working with you - and pay you money! - if you know that working with you is the right thing for them.

3. Setting Up Your Journey & Process

This module puts YOU back in control of your business and frees you from the roller coaster of starting each month not knowing where the money is coming from. It will give you a system for measuring how effective your sales conversations are so you can plan your marketing activity each month to give you the clients that you need.  It also gives you the confidence of knowing the journey that a new client will take, all the way from "hello, nice to meet you" to "yes please I'd like to work with you".

4. The "7 Steps To YES!" System

The "7 Steps to Yes!" is the core of the programme. It gives you a structure to follow so that you no longer feel lost or awkward during your sales conversations. But don't worry, this isn't about following scripts that make you feel clumsy - it's about a system within which you can be fully authentically you and still follow your intuition, yet feel confident in knowing how to guide a client to make the right decision for them on whether to work with you.

5. Getting The Internal "YES!"

This is Step 6 of the "7 Steps to Yes!" and we spend a whole module exploring how you present your solution to get the "internal yes!" rather than a yes that you force on your client.  You will learn how to clearly communicate what you do and tailor your offer so that your ideal client can clearly see that you are the solution to their problem. Say goodbye to those frustrating times when you know how badly a client needs your help yet somehow you fail to communicate it and they go elsewhere - or worse still, fail to get help at all.

6. Value, Pricing & Packaging

We'll explore why selling your services by the hour isn't serving your client or you, and in this very practical module you will learn how to structure your service into an offer that is irresistible for the client. I also help you get in touch with the true value that you offer a client (this is not the same as what you are worth) - this section is so powerful that most of my clients put their prices up following this module. We also explore how to find the right price - the price that is right for you and your ideal client, that supports your financial goals, yet also feels entirely congruent to you.

7. Handling Tricky Concerns

By the end of this module you will no longer end the conversation when a client says "I can't afford it" or "I need to think about it". In fact, your ideal clients will thank you for guiding them past these areas of resistance. This module will also mean that you are never again left hanging, confused about whether a client is really interested or not.

8. And More...

The course covers a number of important related topics including how to go from meeting someone (offline or online), to having them become a client, how to follow up, how and when to take payment from your client, whether to use guarantees, how to allow space for your intuition - and so much more!

Also Included

  • Recording of all modules with lifetime access

  • Templates and example questions to use yourself

  • Recordings of demo sales conversations

  • Daily support inside a private Facebook Group


(includes VAT)


(includes VAT)


Enrolment for 2022 closes at 10.00pm (UK) on Friday 14th October


  • You get one module released to you each week for 8 weeks.

  • All you need to do is schedule time each week to watch the module and implement the recommended action

  • Weekly Q&A/Coaching call where you can get my help implementing what you learn and applying it to your own business

  • I'm also available daily to support you via the Private Facebook Group

  • Your bonuses and first module will be released to you on joining so you can get a head start

I'd like to encourage you to join me with the intention of making back your investment in the programme within the 8 weeks. That way the course pays for itself - and you've got these skills for the lifetime of your business!

Jane A Bennett


Going on Catherine's course was the best investment I've ever made in my business and the best remote course I've been on.

I particularly liked the way it takes you through every detail you need (including stuff around money and creating a programme), nothing is thrown in just to bulk up the course - everything is useful and relevant.

It has made a huge difference to my confidence and paid for itself several times over. Thank you for your support and your programme.


Bonus 1

Weekly live Q&A/Coaching Calls

8 weeks of Q&A calls where you can get my personal advice and feedback to help you implement what you learn in the modules, tailor what you learn to your specific business or just get my help dealing with any sticky or challenging sales situations.

The sessions are recorded and you can pre-submit questions, so you can still benefit in even if you can’t make it live.


Bonus 2

Attract New Clients in just 2 Weeks 

This bonus course will give you quick-win strategies to attract a flow of interested clients in the next couple of weeks - so that you can put what you learn in the course into practice with real people, and can be enrolling paying clients during the course itself.

You will learn 6 "quick-win" strategies that you can draw on whenever you need a boost of client enquiries - without the need for an online presence, fancy branding, complicated funnels or any other strategy that needs time to get traction.  Sometimes you just need a new client this week!

I'll also be introducing some ideas for longer term strategies that you can add in later as your business grows.

Bonus 3

Banishing your Sales Gremlins

Learn a powerful tool to help you address and shift the subconscious blocks that are holding you back from selling your services.  This bonus is a perfect complement to module 1 where you will be making positive shifts to the way you think and feel about sales.

Exclusive Bonuses for Fall in Love with Sales

Special Bonus available until 10.00pm (UK) on Monday 10th October

Special Bonus

Create your Premium Offer - Live Workshop (even if you don't feel ready for it yet...)

  • Getting into the right mindset for Premium Programmes
  • How to decide if selling Premium Programmes is right for you
  • Design and create your Premium Programme or Offer to meet the needs of your ideal client
  • Attract the ideal clients for your Premium Offer
  • How to sell your Premium Offer

Special Bonus

The Fall in Love with Sales Recordings

  • Permanent access to the recordings of the Fall in Love with Sales week
  • Added to your online members' hub for easy access
  • Lifetime access: you can revisit them any time you are slipping into a 'thinking or feeling slump' around sales

Special Bonuses expire 10.00pm (UK) on Monday 10th October

Exclusive Early Bird Bonus

Early Bird Bonus available until 10.00pm (UK) on Wednesday 12th October

Early Bird Bonus

Sticky Message Clinic - Interactive Workshop

Your "Sticky Message" is THE most important foundation to your business.  This is what has people have that "Oh, my gosh, that sounds like me, I want to know more" response when they first come across you.

Without a "sticky" message everything in your business feels harder - your marketing feels like an endless slog, and you can get stuck for years with your business "sort of" working but never feeling you are fully thriving.

In this 2 hour workshop I'll work with you to fine tune your message and create something that will have your ideal client wanting to stop and learn more - even if you are not ready to settle on an actual niche or specialism.

This way when you go out into the world all of your marketing activity can be so much more effective, more in flow and importantly more enjoyable!

Early Bird Bonus expires 10.00pm (UK) on Wednesday 12th October

Satisfaction Guaranteed

It is very important to me that I give great value through my programmes. So if, having completed the modules, you don't feel you have had value for money, or you can't see how this course will pay for itself, just email me at info@catherinewatkin.com within 8 weeks of receiving access and I will refund you in full. This very rarely happens but I want you to know it's there, so you can sign up safely! (However I do require that you participate in the course and watch the modules).


(includes VAT)


(includes VAT)


Enrolment for 2022 closes at 10.00pm (UK) on Friday 14th October

Jessica Fearnley

Jessica Fearnley

Small Business Consultant

Catherine's 'Get More Clients Saying Yes!' course was exactly the right thing for me at the point I was at in my business. I was undervaluing my services and struggling with confidence - so the decision to pay the course fee was a huge event for me.

What I gained from the course went so far beyond what I paid for it: I made more than the fee back during the duration of the course, achieving my highest selling month to date. And I was able to set a price for my package that was a truer reflection of the value of my service (around ten times what I was initially charging).

I now have a plan for my business that feels exciting, and I have set my sights so much higher than I would have imagined doing even three months ago. Each module of the course is packed full of high quality, relevant content and I would recommend it to everyone with a heart-centred business! For me it has been utterly transformational, and I'm so glad I decided to say yes.


Andy Hix

Mindfulness Consultant

When I decided to do this course, I couldn’t really afford it, but I dug in to my savings believing it would be a good investment. Catherine’s “You’ll make the money back by the end of the eight weeks” sold it to me. And I did! I sold my first ever coaching package after the 6th week and as she says on the front page of her website, once I knew how, it was almost effortless

I’ve become an evangelist for Catherine’s course and her methods - I think everyone who works in a heart-centred business needs this training!

Hazel Bate

Hazel Bate

Faster EFT Practitioner & Stress Management

I thought twice about signing up for the course because of the cost, but I quickly realised it was worth every penny and more. I learnt so much and hadn't realised that sales could be done in such a comfortable way.

I already notice a difference when speaking to people how much more receptive they are to what I do.


Franziska Birke

Coach and Inspirer

Yipee, this stuff works! For the first time I practiced the 7 steps conversation today and signed up an ideal client for my programme.

I’m over the moon!! It felt so smooth and easy on both ends and I am deeply grateful to you Catherine for everything you’ve taught us.

Judith Rayner

Judith Rayner

Walk & Talk 4 Success

To describe this as a sales course is misleading, it is so much more than the title. Catherine gives tons of content and detail. In the first few weeks I signed up two new clients and even got a new client through one of my practice calls which I really didn’t expect – so I made back my investment and more well before the 8 weeks was up!

I am so much more confident and clear on my programmes and pricing, on how to talk about what I do and the value I bring – the journey going forward feels exciting!

Thank you Catherine, truly awesome!

linda anderson

Linda Anderson

EFT Practitioner & Mindset Magician

What a beautiful and empowering new way to look at sales. For me it was a huge relief to learn that it really is possible to sell from a place of integrity and authenticity.

Since doing Catherine’s course my conversion rate has been steadily increasing and now 3 out of 4 enquiries become clients. 

This has been hugely beneficial not only for my business, but also for the people who have been able to step into working with me, who previously would have missed out on the help that they needed.

Lara Samuels

Lara Samuels

Marketing Consultant

I wasn't completely convinced about how well an online course could work for this sort of thing.... but I'm happy to say that my cynicism was unfounded!!  

  Within the past few weeks I can already attribute extra sales amounting to almost 6 times the investment I made in the course - if only all investments did quite so well!


Wendy Capewell

The Relationship Specialist

To be completely honest, before working with Catherine I was doubtful she could teach me anything I hadn’t learned before. On previous courses I felt I had been through a sausage machine, with standard information being churned in a standard format. How wrong I was!

‘Heart-Centred’ doesn’t just describe her business, it describes Catherine. Her passion shines through, and I learned so much during the 8 week course. I really felt that Catherine cared about me as a person, and that my success was important to her.

I have made positive changes in my business including deciding to specialise in relationships and am laser focused now.

If you are considering working with Catherine – I would say, take the leap of faith. You won’t regret it.

ann brown

Ann Brown

Business Coach for Introverts

Doing this course has completely transformed my feelings and beliefs around sales! - I now see sales as an essential part of my ‘giving’ to my potential clients, and it feels much more natural and congruent, and definitely not ‘icky’ anymore. (I’m amazed, and can hardly believe the transformation myself!)

I even got two paying clients from my ‘practice’ sessions, (which paid me back the course fee twice over) so this stuff definitely works!

I can wholeheartedly recommend this course, and Catherine - just buy it - it will be the best thing you ever did!

Katie Duckworth

Katie Duckworth

Coach & Trainer for the Third Sector

I nearly didn't go ahead because I really couldn’t afford it.  It felt like a lot of money which I really couldn’t afford to waste.

But I'm so glad I did - in the very first sales conversation I sold my most expensive coaching package! (which I’d virtually given up on).

A few months later I took August off with my daughters knowing I was coming back to a full book of clients for the first time ever. I’ve just done my accounts for September and I seem to have earned five times what I normally earn in a month!


Satisfaction Guaranteed

It is very important to me that I give great value through my programmes. So if, having completed the modules, you don't feel you have had value for money, just email me at info@catherinewatkin.com within 8 weeks of receiving access and I will refund you in full. This very rarely happens but I want you to know it's there, so you can sign up safely! (However I do require that you participate in the course and watch the modules).


(includes VAT)


(includes VAT)


Enrolment for 2022 closes at 10.00pm (UK) on Friday 14th October

Once your payment has been received a confirmation email plus full course information and logins will be sent out to you.
If you have any questions or issues when making your payment please contact me at: info@catherinewatkin.com or 020 8720 6455