What I've observed (this was my personal experience too) is that putting too much emphasis on finding a niche too early can be a real setback for a new business. I do talk about niching within the course, and will help you get clarity about your “ideal client” but you don’t have to have a niche or be clear on a target market in order to get results from the course. In fact, doing this course can be a great way to explore different niches and see which feels like a good fit – in a "playful" way. Many previous students have actually found their niche in the process of putting the course into action!

Yes most definitely. You don’t need a website or online presence to get paying clients. Sometimes believing you need a website first can hold you back from getting started. I will be encouraging you to go out and get paying clients as your main priority – the website can come later when you are clearer about your message and who you serve (which we’ll be covering in the course), and have more spare cash to invest in one.

Absolutely! You don’t need an email list to get paying clients – you just need to know how to communicate what you do in a way that attracts people to want to find out more, and know how to guide them into a comfortable supportive sales conversation. I believe that learning how to sell should be the first step on your business journey because no matter what stage you are at you will always need to be able to attract and enrol paying clients. This isn’t to say that building an email list isn’t important, but you don’t have to wait to have one before you work with clients.

The course was originally designed for selling to individuals. However my own career background was in corporate sales, and what I teach is equally applicable to selling to companies, with a few tweaks. If you sell to companies then I will include an additional (unadvertised) bonus for you. This is a 2 hour module on Selling to Companies which will help you to adapt what you learn in the course to selling to organisations.

This course has been designed for selling services and individual or group programmes, rather than physical products. While I do have students go through the programme who sell products, you may feel that many of the examples I share don’t relate directly to you. Ultimately, if you sell products to individuals or small business owners and have had no prior sales training, or had sales training that feels icky and uncomfortable then you will undoubtedly benefit from this course. If you are selling products wholesale to large retailers this is probably not the best course for you as that is not my personal area of expertise.

There are many variations of online businesses, and plenty use the approaches we are talking about here. However, if you sell online only via sales pages and e-commerce sites then that isn't covered here (this is not a copywriting course). Having said that, most online businesses have a few more strands to their picture.

So, if you sell online via webinar (or are interested in doing so), or if you ever speak to anyone before they buy, or if you can just see that you’d benefit from being able to go from a conversation with someone to them buying what you have to offer, then what you learn in this course will be invaluable to you.

First of all, let me reassure you that there no such thing as “falling behind” when learning these skills. I would far rather you learn how to get clients in a way that feels totally comfortable authentic over 4 months than never learn it at all. Many students to do the course at their own pace and you will have lifetime access to the course modules so you can take as long as you like.

What I also often see is business owners being very busy doing activity that doesn’t bring results or is ineffective, and generally being quite scattered.  What you will learn through this course is that getting clients is a lot less complicated than you might have come to believe, and you can stop wasting time on things that are not working. Just imagine if you were confident you knew how to hit your financial goals each month through following a simple system, and knew which activities netted you the best results - how much time that could save!

I love that you are impatient to learn these skills! However the course has been designed over 8 weeks for a reason. It's designed so that you learn in stages with time to actually implement what you learn in between modules before learning the next piece. The course builds on itself and this is how you will get the best results. If you watch the modules in quick succession without taking the action to apply them you will gain a lot of theoretical knowledge and it will definitely make a difference to your business, but you may not see the really powerful results that are possible from following the programme as it’s designed.

For this reason I recommend you follow the programme over the 8 week syllabus, putting it into practice as you go. However, it’s your course! So if you would like to receive “Fast Track” access we can release all the modules to you in one go. Just let us know at info@catherinewatkin.com.

(Note: Fast Track access is only available to you if you have chosen the full payment option).

This is always such a difficult one for me, because I do know how it feels to have no spare cash and feel worried about committing to something with no guarantee of what the outcome will be. What I will say is that if you are in business for yourself and you are not getting all the clients you need for it to be viable and profitable, or are dipping into savings to survive, then your business isn’t working and something needs to change.

So often we simply don’t know what we don’t know and it can be the smallest things that make all the difference. If this feels like a stretch financially then remember that I do offer an 8 week satisfaction guarantee so if by the end of the 8 weeks you can’t see how this course will pay for itself I will refund you (but I do ask that you watch the modules and participate in the course).